The Hot Categories Report (a.k.a. “The Hot List”) is updated monthly and gives an unadulteratedview of level 4 (L4) categories that meet the following criteria:
- Month-over-Month bid growth is at least 1%.
- Month-over-Month bid growth is at least 1.5 times greater than month-over-month listingsgrowth.
- Bids-per-item is greater than the average for the relevant level 3 category. Note: this isper item, not per listing. For example, the number of bids-per-item for work boots (L4) ina given month may be 7, while the average bids-per-item for all L4s in boots (L3) may be2. Therefore, work boots would pass this condition for “hotness.”
- Conversion rate for the L4 category in the most recent month was at least 50%.
- Level 4 category must receive at least 100 bids per week.6. In the interest of providing clear and actionable information, L4 categories named “Other”have been omitted.
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